Russian-speaking population of the United States comprises Russians, Ukrainians, Belarus, Kazakh, Armenian and other former Soviet ethnic groups residing in the USA and is assessed at about 6 million people in North America, thus being the second largest ethnic market representing 10.3% (2.9 Million people) of the total foreign-born population of 28.4 million. Other sources believe that the actual number of Russian-speakers is closer to 8 million now.
Russian-speaking Americans are considered the most successful immigrant group having the highest median income per household*, and represent a very solid sector of the multicultural market. They prefer to receive their information in their common tongue, and are more perceptive to information delivered to them in Russian. NTV-America is their most popular and trusted TV station broadcasting in the language they prefer.
DEMOGRAPHICS & STATISTICS
VIEWERS BY STATE
VIEWERS BY AGE/INCOME/GENDER
This is what Ameridia (www.ameredia.com/resources/demographics/russian.html), the most renowned source on ethnic marketing in the USA, says:
Russian American Population
- Russian American population is estimated at approximately 2.9 million people.
- Second largest ethnic market representing 10.3% (2.9 Million people) of the total foreign-born population of 28.4 million. The leading ethnic group is Mexicans that represent 28% or 7.8 million of all US foreign-born population.
- Russian speaking population in USA and Canada is estimated to be about 6 million.
- New York, California, Illinois, Pennsylvania, Massachusetts.
- New York City, Los Angeles, Chicago, San Diego, San Francisco, Seattle, Detroit.
- NY Tri-State Area – 24%
- California – 16%
- Illinois – 16%
- Pennsylvania – 10%
- Massachusetts – 8%
- Florida – 7%
- DC and Maryland – 3%
New York Population
- New York leads the nation in the number of Russian Americans
- About 1.6 Million reside in New York Tri-State area
- About 600,000 reside in the City of New York representing 8% of the population
- Numbers exceed those of other leading ethnic groups like Chinese (760,000) and Dominican (620,000)
- There are an estimated 600,000 Russian-speaking people in Southern California
- Major resident areas are: Hidden Hills, Calabasas, Los Angeles, Westlake Village, Agoura Hills and Simi Valley, in declining order of affluence
- Median household incomes range from $80,000 for Simi Valley to $200,000 for Hidden Hills
- Bachelor Degree holders range from 40% for Simi Valley to 75% for Calabasas.
- There are an estimated 5.5 million Russian-speaking people in the Unites States
- Most Russian- speakers are bilingual but generally prefer to speak their native language at home, and turn to Russian-language media for the latest news and information.
- 64% are married with an average of 1.6 children per family
- Higher home ownerships rates (57% vs. 41%) and smaller family size (1.60 vs. 2.44) compared to overall US foreign-born population – translated to more wealth per household.
- Median Annual Household Income of $50,500
- For New York, the median income of Russian-Americans was 47,000 compared to $38,866 for the general population, $42,199 for the Chinese and $19,800 for the Dominican community
- 27.4% have an income of $50,000 or more. 23.2% have an income of $25,000 or less.
- 53% hold a bachelor’s degree or higher
- 80.3% have completed a HS Diploma compared to 67% for the foreign born population
- Inclination towards higher education, high-paying employment and general readership
- Higher readership of in-language print media among older and first generations
- Higher usage of Internet and online media among the more acculturated and tech savvy younger generations
- Being an educated community, Russian Americans focus more on post-collegiate work participation and are involved in higher-paying employment
- 67.5% are in managerial, professional, technical and sales occupations (compared to 45.6% for all foreign-born)
- 21.4% are involved in service occupations (compared to 31.2% for all foreign-born)
- 11.9% work as operators, fabricators, and laborers (compared to 18.7% for all foreign born)
- 0.06% hold farming, forestry, and fishing jobs (compared to 4.6% for all foreign-born)
- Labor force participation for the community was 23 years and older (compared to 16 years and older for all foreign-born)
- Median age of 32.5 years compared to 38.1 years for all foreign-born people
- Higher population in the age group of 55 years and over (44.1% compared to 17.3% for all foreign-born people)
- Lower population in the age group of 0-24 years (8.6% compared to 21% of all foreign-born people) and 25-54 years (47.6% compared to 58.7% of all foreign-born people).
Our Audience Geography by State
Our Audience Profile by Age/Income/Gender
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